Image via WikipediaFirst of all what is a Safelist, a Safelist is an advertising website that builds it's membership with online marketers or affiliate marketers or anyone who has a website that needs visitors. These websites work great for generating free traffic to one's website and do wonders for conversions as well depending on how you use them.
The very thing you must know about Safelists is that you will receive tons of emails daily or weekly from this Safelist and it will be hard to keep up, but don't worry what I tell all my students is to create themselves 2 free Gmail address before joining these Safelists and I always recommend Gmail because they are so reliable and hardly ever bounce your emails.
Most Safelists request 2 email addresses not all of them but most of them and they do this because one email address will be your Contact email where the admin of the Safelist will be able to contact you and the other will be the List email where you will receive all the emails that are sent by the members.
How this is works is simple, for each email that you read you will make posting credits or mailing credits and after so many credits you will then be able to send your own email to all the members. The way they determine that you indeed read the email is in each email they add a link to click on which will direct you to the website being advertised in that email and you will have to stay on that website anywhere from 10 seconds to 30 seconds depending on which Safelist it is to receive the credit. There is work involved but it is free and affective and your emails get real visitors.
The trick to this method of advertising is in your subject lines and keeping your email short and sweet because most of the time members are going through these emails so fast trying to build up their credits to be able to send out an email of their own that they don't have the time to read a big long email, so a good solid subject line and a short but affective message will go a long way with Safelist advertising. It also helps to have an eye catching website that loads fast and straight to the point.
A lot of these Safelists will give you the option of buying credits so you don't have to do all that reading to build up credits and as an added bonus they will sell you what is called a Solo Ad which is the most affective email you can send because these emails go out to all the Contact and List emails of all the members, regular Safelist emails go out only to the List emails. So, even members who are not clicking on emails to build credits will receive these emails and another bonus to all members is they will receive more credits for reading Solo Ad emails so it is worth their time to read and most of them know this and make it a point to read Solo Ads.
Always keep in mind that your goal in all advertising is not only getting the word out on your product or business but your goal should be building your client list and you can do this by using auto-responder programs and capture pages which I will speak more on later. It is always a good idea to not only send people to your product or business you want to also capture their info so you can follow up with them later, most sales and conversion come with the follow up. In my next blog post I will speak about using capture pages or capture forms and following up with your clients.
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Thanks for reading and for more one on one coaching and training please don't hesitate to contact me.
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